2024 Super Bowl EV Winners and Losers
EV makers revved up for Super Bowl ads, but did they score?
Chevrolet made a splash with its Silverado EV ad. Will it drive sales?
The 2024 Super Bowl was a big night for electric vehicles (EVs). Several automakers, including General Motors, Ford, and Volkswagen, aired ads for their upcoming EV models. But did these ads move the needle for EV adoption? It's too early to say for sure, but here's a look at the winners and losers of the EV ad wars.
Winners
One of the most talked-about ads of the night was General Motors' spot for its Silverado EV. The ad featured Will Ferrell as an outdoorsman who is initially hesitant to embrace EVs but is quickly won over by the Silverado's capabilities. The ad was praised for its humor and its focus on the benefits of EVs, such as their power and efficiency.
Another winner was Ford's ad for its Mustang Mach-E GT. The ad featured Idris Elba as a British secret agent who uses the Mach-E to outmaneuver his enemies. The ad was praised for its action-packed visuals and its portrayal of the Mach-E as a high-performance vehicle.
Losers
Not all of the EV ads were as successful. Volkswagen's ad for its ID.4 EV was criticized for being too long and boring. The ad featured a group of people driving the ID.4 around a city and talking about its features. The ad was criticized for being unoriginal and for failing to make a strong case for the ID.4.
Another loser was Nissan's ad for its Ariya EV. The ad featured Brie Larson as a woman who is inspired by the Ariya's design to pursue her dreams. The ad was criticized for being too preachy and for failing to connect with viewers.
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